Google reviews are important for your business. The sooner you understand this, the better it is for you and your business. Since a majority of the consumers trust online reviews as much as personal recommendations, having a significant number of customer reviews can help you turn prospects into customers.
Moreover, having enough Google reviews will allow your local business to secure a better search ranking. It means your business will appear higher on the search engine results page (SERP) when a relevant keyword search is done on Google.
Before you ask your customers to leave reviews about your business, you need to create a Google My Business page for your business. Even though it is a basic step that you need to take to get any review for your business, many small businesses don’t know the whole Google review thing work. You only need to register the page and fill out the necessary details regarding your business. Once it is created, fleshed out and verified, it is ready to collect reviews.
Whenever you do business with a customer, ask him/her to leave a review on Google. There is nothing wrong with asking for reviews since it will have a positive impact on your business. Besides, when a customer is satisfied with your product or service, he/she is more likely to leave a review when you direct you in the right way. Just tell them to find your business on Google and leave a review. Encourage your customers to leave honest reviews about their experience with your business.
Social media platforms play a crucial role in helping small businesses reach more audiences. While it is important to engage with the audience on social media platforms to turn the prospects into customers, you should also consider leaving a link to the review page on your social media profiles to remind the customers about leaving a review. For Facebook and Twitter, you should mention the profile description, and for Instagram, mention the link in the bio.
If you have a website for your business and your customers interact with your business on the website, it will be a smart idea to place a link to the Google review page on the website. It will be better if you place the link on the landing page, where more website visitors will find it. While the existing reviews will help promote your business, a clutter-free call to action will also tell them to share their experience with others by leaving a Google review.
If you think those measures are not going to be enough to get you a significant number of Google reviews, consider running an email campaign to achieve the goal. Since you are running your business online, getting the visitors to signup to your website will not be much of a challenge. Use the email list to send out personalized messages, primarily asking those people to leave reviews on Google for your business. As mentioned, if the customers had a satisfying experience while doing business with you, they will be more than happy to leave a review when asked. While you should leave a link to the review page in the main body of the email, you can also consider putting the Google review link in the email signature.
If you do in-person business, it is easier to tell your customers directly about leaving the review. However, if you are operating online, you can consider creating a "leave us a review" card, which you will send out with your products whenever a customer orders something. While the message "Review us on Google" is good enough in most cases. You can also consider printing a QR code, which the customers can scan on their smartphones and get redirected to the Google review page of your business.
Lastly, you need to respond properly to all the reviews that you receive on Google. Whether it is a positive review or a negative one, your response will show that you care about the feedback your customers share. In case you receive a negative review, address the problem, try to find out what went wrong and then resolve it. Once you resolve the issue, ask the reviewer to change the review and rating. This will encourage other prospects and customers to share their reviews for your business.
While you use these aforementioned measures to get more Google reviews, do not lose your focus on serving the customers with quality services and products. As long as your services and products are good, you will get positive reviews on Google.
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Professionally a digital marketing expert, Ricky is considered to be James Bond when it comes to online academic writing services. Pete runs a successful blog that is dedicated to enlightening students about online writing services. All his blogs are well-researched and no less than eye-openers. Apart from digital marketing and truth, he is a football aficionado. So, when he is not working, he can be found busy with football.
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