Do you know 74% of consumers have read a fake review in the last year? Among 18-34 years old, the proportion is said to be even higher. Such statistics indicate how alarming the issue is. Most importantly, you cannot always spot fake reviews by merely reading through it. Hundreds and thousands of feedbacks are posted on review website on a daily basis. The admin panels associated with unbiased or independently operated review websites are constantly battling out such odds with the help of advanced strategies and other industry experts.
Here’s how review websites are identifying and eliminating the risks of fake reviews posted by scammers around the world.
Someone who’s trying to bring down the reputation of his/her competitor might end up highlighting negative feedbacks for features that don’t exist in reality. For example, you cannot talk about or spread negativities regarding an imaginary feature and expect to get away with it. This is the reason all verified review websites have embraced the following strategies to verify how real a review is.
This helps review websites to screen and eliminate all fake review from their portal with precision.
The moment someone posts something about a particular product or service, review website executives would instantly visit his/her profile in order to:
With the backend executives cooperating and implementing such strategies to weed out fake reviews, the efforts put forth seem truly commendable.
Many fake reviewers try pulling photos from other people’s profiles, stock images and blogs. The backend executives associated with various review platforms run a reverse image search in order to track and figure out the original source of the image in question.
This helps them to spot a fake reviewer immediately. Strict actions are taken against the person for violating the ethics related to posting online reviews. After all, using someone else’s photo and passing it off as your own is one major violation of internet ethics and strictly against cyber law.
|Also read- Credit Rating Agencies|
Thus, it seems that online review websites are gradually buckling up to fight against all the odds of irrelevant and fake posts. Things are only expected to improve with each passing day.
Professionally a digital marketing expert, Ricky is considered to be James Bond when it comes to online academic writing services. Pete runs a successful blog that is dedicated to enlightening students about online writing services. All his blogs are well-researched and no less than eye-openers. Apart from digital marketing and truth, he is a football aficionado. So, when he is not working, he can be found busy with football.
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